Plutosport renews website in collaboration with Softlution and hybris

Plutosport.nl, the largest online sports store in the Netherlands has renewed its website in collaboration with Softlution and hybris. Softlution, international full-service partner for e-business, product and web content management solutions, provides the implementation and uses the e-commerce platform of hybris. hybris is a supplier of multi-channel communication and e-commerce software.

Plutosport sells since 2005 more than 4000 different brands of sports equipment online. The existing e-commerce solution no longer met the requirements of Plutosport because it was based on an earlier version of e-pages that had insufficient flexibility. Data transformation and migration of the old e-commerce application to the new application was therefore necessary. Furthermore, it was previously not possible to simultaneously offer multiple brands and product descriptions. Partly for these reasons Plutosport has finally chosen a new approach in cooperation with Softlution and hybris.

Pluto Sports plans to continue expanding his shop throughout Europe. The webshop is currently available in Dutch, English, German and Italian.

Plutosport at the E-shop Expo
Being the biggest online sport store of the Netherlands and Europe, Pluto Sport is one of the leading companies within the e-commerce branche. They are no strangers when it comes to engaging an active dialogue with the consumer and generating optimal conversion. Centralisation of all customer data and complete integration of the webshop with the dialogue marketing software contribute to this success. Pluto Sport will present this story at the E-shop Expo along with their partners Copernica and Softlution. They will discuss the positive effect on conversion and customer experience when e-mail marketing campaigns, webshop and database are fully integrated with one another.