17 mai 2011
do's and don'ts for online shops
A large number of visitors does not always mean high sales. This is one of the outcomes of a study conducted by the Dutch internet agency Wakoopa into consumer behaviour in online stores. Wakoopa suggests that the actual visit length and depth of your target audience is a much better way to indicate and improve the performance of your shop.
The do's and don'ts for online shops according to Wakoopa:
- Traffic does not guarantee sales. Depth of visit does.
- Pay per stay is a much more effective banner model than pay per click.
- Invest in a good shop. Your advantage pays off during the holidays
- Do not expect every visitor to have the same requirements, but make different pages for different target groups (early adopters, the elderly, etc.).
- Do not think the various visitors will behave as you expect in advance, so measure who they are and what they do.
With the above tips it is possible to improve ROI. Thereby it's good to know that each additional page view means an (absolute) increase in the conversion of almost one percent.
Source: Online Marketing